“BienStar” is a sculptural lightbox in molded polystyrene, composed of four selfie emojis arranged in the form of a cross. The work reconfigures a historically charged symbol through contemporary hieroglyphs, exposing the parallels between authoritarian structures of the past and today’s self-regulated regimes of surveillance, self-exploitation, and the illusion of freedom. The title resonates with the Sanskrit root of "Swastika", meaning “well-being,” a term whose original connotations of prosperity contrast with its later ideological distortions. This etymological echo finds new relevance in the present, where major tech corporations promote initiatives of so-called "Digital Well-being". These programs, framed as tools for health and balance, often encourage deeper immersion in the very platforms they claim to moderate —ranging from meditation apps and productivity trackers to detailed reports on location and screen time. In this context, BienStar highlights how conditions of self-absorption and isolation are recast as exemplary virtues within a broader ecosystem of consumption, surveillance, and control. It situates “well-being” within the paradoxes of a technocentric culture that conflates freedom with constant simulacra.